The Success of Funnyordie.com

The site of Will Ferrel and Adam McKay, funnyordie.com which was founded in 2007, is getting more and more content, publicity and visitors.
How did they do it? The answer is quite simple, they provide original and user generated content on regularly. They also have a lot of famous people providing content which ensures that visitors return to keep up-to-date. The key of the comedy clips is that they are short and people can watch them whenever they have a spare minute, for instance while on a coffee break.
They also provide exclusive material with famous contributors like Will Ferrell, James Franco, Aziz Ansari, Paris Hilton and Justin Bieber. By doing so they provide extra media atention which results in new or returning visitors.
By combining the content from funnyordie.com with Youtube they brought it to a broader audience. In June 2008, they announced a partnership with HBO to produce a first series called: Funnyordie presents. Below a short clip which was produced exclusive for Funnyordie.com.

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