maandag 3 mei 2010

YouTube TV alternative?

This month YouTube exists for 5 years, Congratulations! Because the number of YouTube users is still rising, it is interesting to know why. The answer is quite simple, the content of YouTube is changing rapidly. In the beginning people uploaded funny video's and home video's to share with others. After a while people realized that it could also be used for more than that and people started to make video's just for YouTube.
I thought it would be interesting to see which direction modern day television is going as it is being integrated with online content. To produce a TV show the first thing you need is a television station that wants to air the show and a lot of money to produce the show.
However to produce content on the internet you just need a camera or webcam, it's as simple as that. There are different types of content which are produced in a professional way, some are part of a series like Riese and I Heart Vampires, others are more like short comedic sketches like produced by the station and take180.
So are people changing their ideas about television and turning more towards the internet? Yes, many television shows are losing viewers due to the fact that there is little innovation and little user input. On the other hand, internet has a big user input. People adapt to satisfy the users needs and users can leave a comment on which the channel can choose to reply or ignore.
The integration of internet in the TV is becoming a reality Philips introduced it to the big market with their Philips NetTV and recently Sony made a deal with Google to integrate Google's services in the new televisions. This means that the internet is being integrated into your living room. Which leads to a new type of medium were television and internet are combined.
An example of a YouTube clip which could never be seen on television.

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